Understand before designing.
What do your customers need to know? Why should they choose you? We work through those questions before making decisions about pages, visuals or campaigns.
About the studioYour business matters.
Your business matters.
Let’s do it justice.
Palena Digital is an independent studio for businesses that want to present themselves well and make it easier for customers to choose them. Based in Kenya and led by Wilson Okonjo, we bring websites, design and digital marketing together with personal attention from brief to delivery.
The person behind PalenaWork directly with Wilson.
Work directly with Wilson.
From the first conversation.
“I’m Wilson Okonjo, a web developer and graphic designer based in Kenya. I created Palena Digital to help businesses present themselves with the clarity and confidence their work deserves.”
Good work starts with understanding the business behind it. Wilson brings web development and graphic design together, so the way your business looks supports the way it needs to work.
WO
Wilson OkonjoFounder, developer & designer
Palena is an independent studio based in Kenya. You can talk through an idea, ask why a design decision was made or get help choosing what to build first, directly with the person responsible for the work.
That involvement carries through to the details: a page that reads well on a phone, a logo that holds up on a sign and a handover that helps you use what you have paid for.
Discuss your project with WilsonWhat guides the work
Care about the everyday details.
The enquiry button someone can find on a phone. The product detail that answers a buying question. The logo file your printer can use. These details are part of the job.
Make room for your perspective.
You know your business better than anyone. We bring design and technical judgement, explain our recommendations and use your feedback to make the work more useful.
One business. A recognisable presence.
Every impression should feel like you.
A customer might meet you through a search result, a social post or a business card. Wherever they arrive, the message and the design should tell the same story. We connect those pieces so your business is easier to recognise and understand.
Start with the part that needs attention most. We can build on an identity you already have or bring a new brand and website to life together.
Find the right service ↗From first hello to final handoverYou bring the ambition.
You bring the ambition.
We work out how to get there.
You do not need every answer before you get in touch. We help define the project, keep you involved as it takes shape and prepare you to use the finished work.
- 01
Discover
Tell us what is working, what is getting in the way and where you want the business to go. We ask questions before recommending the work.
- 02
Define
Get a proposal that sets out what we will make, what it costs and when to expect it. Decide with the details in front of you.
- 03
Create
See the work as it develops. We explain the decisions, listen to your feedback and refine the details at planned review points.
- 04
Deliver
Review the finished work and get the agreed files, access and guidance. For ongoing campaigns or support, we confirm how updates and reporting will work.
What working together looks likeA working relationship
A working relationship
you can feel good about.
You should feel comfortable asking questions, sharing an idea or saying when something does not feel right. We keep the conversation open and the decisions connected to your business.
A proposal you can understand
Before you commit, we set out the work, deliverables, fees and schedule. Questions about hosting, printing, content or third-party costs are addressed where they apply.
Feedback with a purpose
You see the work at planned checkpoints and have room to respond. We explain what we recommend and why, then work through your feedback before moving to the next stage.
Changes discussed openly
If your priorities change, we revisit the scope together. Any effect on cost or timing is discussed before additional work begins.
A place to startFind the right fit.
Find the right fit.
See what goes into it.
Explore packages for common business needs. Compare what is included and the budget to plan for. We’ll shape the final proposal around your priorities.
01A clear online home
Business Website
Give customers a place to understand your services, see why you are a good fit and get in touch. A focused website for a business ready to make a stronger impression.
Indicative investmentKSh 45,000–90,000per project
- Up to five business pages and a contact journey
- Responsive design for mobile and desktop
- Page titles, descriptions and launch checks
- Agreed editing access and handover guidance
Scope & additional costs
Page count, integrations and content responsibilities are agreed in the proposal. Hosting and domains are purchased from your chosen provider; Palena Digital does not sell them. Paid licences are separate.
02One connected launch
Website + Brand Identity
Open for business with a brand and website that belong together. One brief takes you from the visual identity to the pages customers will visit.
Indicative investmentKSh 75,000–140,000per project
- A coordinated brand and website brief
- Logo, colour and typography direction
- A website shaped around your core offer
- Connected file handover and editing guidance
Scope & additional costs
Brand direction is agreed before applying it to the website. Page count, assets and review stages are scoped as one proposal.
03From product to purchase
Online Store Launch
Start taking orders through a store built around your products and your customers. Bring browsing, payments and fulfilment into one working setup.
Indicative investmentKSh 80,000–180,000per project
- Platform and purchase-journey planning
- Up to 30 supplied products and category setup
- Compatible payments and delivery configuration
- Checkout testing and store management handover
Scope & additional costs
Product volumes, integrations and content are agreed upfront. Platform subscriptions, transaction fees, hosting and domains are paid to your providers.
Planning ranges in KES. Your quote confirms final scope, timing and applicable taxes. No payment is taken here.
Not sure which fits? Talk to us ↗