Make it easier for customers to find you, understand your value and choose your business. From a sharper website to a better sales campaign or a system that saves your team time, we build around what you want to achieve.
Launch something new, improve what you have or bring several pieces together. Explore the services below to see the work involved and the investment to plan for.
Your customers are comparing options. Give them a website that makes yours easy to understand and hard to overlook. We bring sharp design, persuasive copy and straightforward navigation together, so visitors can see the value and get in touch.
When spreadsheets and disconnected tools slow the business down, it is time for a better system. We build inventory, invoicing, school, membership and client management software around how your team actually works. Start with the tasks that cost you the most time.
The strongest app ideas solve an everyday problem. Help customers book, order or manage their account in fewer steps, or give your team a better way to work on the move. We take the essential user journey from first sketch through development and release preparation.
You know your business. We help you put it into words your customers understand. From service pages to product descriptions and articles, the writing explains what makes you worth choosing, answers the questions that hold buyers back and makes the next action obvious.
Make it easy to find the right product, choose an option and place an order. We build online stores around the details that matter to shoppers: useful product information, convenient payments and clear delivery choices. Behind the scenes, your team gets a store they can run.
Your store should feel like your business from the first scroll to the order confirmation. We design and set up Shopify stores with well-organised collections, convincing product pages and the apps you need to handle everyday sales.
A visit matters more when it comes from someone who needs what you sell. We build your SEO around those searches, improving the pages, content and technical details that help customers discover your business. You see what we are working on and how search performance is changing.
Your services may be excellent, but your pages still need to explain them well. We sharpen titles, headings, copy and internal links so each page answers a specific customer need. The result is a website that is easier to understand, navigate and act on.
Someone in your area is looking for the service you provide. Help them find accurate business details, useful local pages and an easy way to call or visit. We improve your local search presence around where you genuinely operate and the customers you serve.
Your catalogue holds more search opportunities than a handful of keywords. We work on the categories, product information and technical issues that shape how shoppers find your store. Priorities come from your products, buying intent and the pages with room to improve.
If people arrive but rarely enquire or buy, find out what is getting in the way. We review your offer, key pages, forms and checkout, then make focused improvements. Where traffic supports it, we test changes and use the results to decide what comes next.
Keep your channels active with content that helps people understand, remember and choose your business. We plan the themes, write the posts and create the visuals around your offers and customer questions. You get a consistent presence with a purpose beyond filling a calendar.
Get your offer in front of people searching for a service like yours. We connect targeted Google Ads with a landing page that carries the conversation through to an enquiry or purchase. Campaign decisions follow your budget, tracked results and the quality of the response.
Search and Performance Max work best with a strong offer, useful creative and trustworthy conversion data. We build the campaign mix around your products or services, then review spend and results to decide where to improve, where to invest and what to stop.
Speak to the people whose roles, industries and priorities fit what you sell. We create LinkedIn campaigns with a relevant message, a worthwhile offer and a follow-up route your team can use. Lead quality matters as much as the number of form submissions.
The first purchase or enquiry should not be the last conversation. We create newsletters, welcome emails and follow-up sequences that keep your business useful and familiar. Relevant messages, sent to people who want to hear from you, with a clear reason to click.
Help people discover what you sell while they are considering a purchase. We prepare your product feed, resolve catalogue issues and build Shopping campaigns for eligible products and markets. Reporting connects the spend to product performance and tracked sales.
Give viewers a reason to keep watching and a reason to act. We bring your offer, video creative and audience targeting into a YouTube campaign with a specific job to do, whether that is introducing a product, supporting a launch or bringing people to your website.
A strong identity helps people recognise you before they read a word. We design logos, colours and typography that reflect your business and work together across your website, social channels and print. You leave with an identity you can use, not just admire.
A good design gives people the information they need in the order they need it. We create posters, campaign graphics, business stationery and print layouts that look like your brand and make your message easy to take in, even at a glance.
The colours, the badge, the details supporters remember. We turn your club identity into distinctive kit artwork, with room for sponsors, player names and numbers. From the first concept to files for your manufacturer, the design stays true to your team.
Keep it working for your business with regular maintenance, content updates and help when something needs attention.
Explore website maintenance ↗The right project starts with the problem you want to solve. Tell us what customers struggle with and what your team wants to improve. We’ll help you prioritise.
Can a new visitor understand what you do and why it matters to them? Better service pages, stronger copy and an obvious contact route give customers more confidence to enquire.
Explore website development ↗Look at your logo, colours, type and imagery across your website and printed materials. A shared direction can make the business easier to recognise.
Explore brand identity ↗A focused page update, a defined set of graphics or a maintenance task may be enough. Share what is working as well as what needs attention before deciding on a full refresh.
Discuss a focused improvement ↗Compare packages, understand the process and see how support works after launch. The details are here to help you choose well.
Explore packages for common business needs. Compare what is included and the budget to plan for. We’ll shape the final proposal around your priorities.
Give customers a place to understand your services, see why you are a good fit and get in touch. A focused website for a business ready to make a stronger impression.
Page count, integrations and content responsibilities are agreed in the proposal. Hosting and domains are purchased from your chosen provider; Palena Digital does not sell them. Paid licences are separate.
Open for business with a brand and website that belong together. One brief takes you from the visual identity to the pages customers will visit.
Brand direction is agreed before applying it to the website. Page count, assets and review stages are scoped as one proposal.
Start taking orders through a store built around your products and your customers. Bring browsing, payments and fulfilment into one working setup.
Product volumes, integrations and content are agreed upfront. Platform subscriptions, transaction fees, hosting and domains are paid to your providers.
Planning ranges in KES. Your quote confirms final scope, timing and applicable taxes. No payment is taken here.
Not sure which fits? Talk to us ↗You do not need every answer before you get in touch. We help define the project, keep you involved as it takes shape and prepare you to use the finished work.
Tell us what is working, what is getting in the way and where you want the business to go. We ask questions before recommending the work.
Get a proposal that sets out what we will make, what it costs and when to expect it. Decide with the details in front of you.
See the work as it develops. We explain the decisions, listen to your feedback and refine the details at planned review points.
Review the finished work and get the agreed files, access and guidance. For ongoing campaigns or support, we confirm how updates and reporting will work.