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More visitors should mean more opportunities.

If people arrive but rarely enquire or buy, find out what is getting in the way. We review your offer, key pages, forms and checkout, then make focused improvements. Where traffic supports it, we test changes and use the results to decide what comes next.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / CUSTOMER JOURNEY REVIEWCustomer journey reviewDiscover → UnderstandRemove frictionEnquire or purchaseILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

Conversion Rate Optimisation

Businesses receiving website traffic but too few useful enquiries, bookings or purchases.

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  • Customer journey & analytics reviews
  • Landing page improvements
  • Form & checkout optimisation
  • Conversion tracking
  • Heatmaps & A/B testing where suitable
The work behind the result

What we deliver

  • A journey review and prioritised improvement backlog
  • Agreed page, form or checkout changes
  • Measurement setup and a review of results and next steps

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

Find where interest turns into hesitation.

01

Look at the whole decision

We review the available data alongside the actual page experience. A confusing offer, missing detail or difficult form can each need a different response.

02

Fix the most important obstacles

Prioritise changes to the message, page structure and steps before an enquiry or purchase. Each recommendation explains the problem it is intended to solve.

03

Check whether the change helped

Use suitable measurement and controlled tests where traffic allows. We separate what the evidence shows from what still needs investigation.

Plan your investment

KSh 20,000–60,000

Indicative budget per project. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

One key customer journey, a prioritised review and agreed changes; experiments depend on traffic.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

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Bring it together

Build on the work you’re doing.

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Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Do we need a lot of traffic?

A usability review can help a smaller site. Controlled A/B tests need sufficient traffic and conversions; we assess that before recommending an experiment.

How do we get started?

Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.

Your next step

What would you like to achieve?

Share the page or checkout you want to improve, what visitors should do and any analytics you already have.

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