Packages & pricing

Start with what matters.
Plan the investment.

A business website, a new identity or a campaign ready to launch. Explore the packages below to see what is included and what to budget. We’ll confirm the details in a proposal built around your business.

Choose a package ↓Website care ↗
A place to start

Find the right fit.
See what goes into it.

Explore packages for common business needs. Compare what is included and the budget to plan for. We’ll shape the final proposal around your priorities.

01A clear online home
PALENA / BUSINESS WEBSITEBusiness websiteYour offer, clearly toldExplore servicesStart a conversationILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS

Business Website

Give customers a place to understand your services, see why you are a good fit and get in touch. A focused website for a business ready to make a stronger impression.

Indicative investmentKSh 45,000–90,000per project
  • Up to five business pages and a contact journey
  • Responsive design for mobile and desktop
  • Page titles, descriptions and launch checks
  • Agreed editing access and handover guidance
Scope & additional costs

Page count, integrations and content responsibilities are agreed in the proposal. Hosting and domains are purchased from your chosen provider; Palena Digital does not sell them. Paid licences are separate.

Discuss this package
02One connected launch
PALENA / BUSINESS WEBSITEBusiness websiteYour offer, clearly toldExplore servicesStart a conversationILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS

Website + Brand Identity

Open for business with a brand and website that belong together. One brief takes you from the visual identity to the pages customers will visit.

Indicative investmentKSh 75,000–140,000per project
  • A coordinated brand and website brief
  • Logo, colour and typography direction
  • A website shaped around your core offer
  • Connected file handover and editing guidance
Scope & additional costs

Brand direction is agreed before applying it to the website. Page count, assets and review stages are scoped as one proposal.

Discuss this package
03From product to purchase
PALENA / ONLINE STOREFRONTOnline storefrontDiscover the collectionProduct catalogueBasket → CheckoutILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS

Online Store Launch

Start taking orders through a store built around your products and your customers. Bring browsing, payments and fulfilment into one working setup.

Indicative investmentKSh 80,000–180,000per project
  • Platform and purchase-journey planning
  • Up to 30 supplied products and category setup
  • Compatible payments and delivery configuration
  • Checkout testing and store management handover
Scope & additional costs

Product volumes, integrations and content are agreed upfront. Platform subscriptions, transaction fees, hosting and domains are paid to your providers.

Discuss this package

Planning ranges in KES. Your quote confirms final scope, timing and applicable taxes. No payment is taken here.

Not sure which fits? Talk to us ↗
Indicative budgets / Kenyan shillings

Understand the investment before you enquire.

Use these ranges to plan your budget. The final quote reflects the work you need and confirms payment milestones and applicable taxes. Media spend and third-party fees are separate.

Service budget guide
ServiceBudget (KSh)Basis
Website Design & WordPress45,000–120,000Per project
Brand Identity25,000–65,000Per project
Graphic Design3,000–8,000Per design
Jersey & Sports Kit Design10,000–25,000Per kit concept
Ecommerce Websites80,000–180,000Per project
Shopify Store Design65,000–150,000Per project
Custom Business Software100,000–350,000Per project
Mobile App Development250,000–900,000Per first release
Website Content & Copywriting4,000–8,000Per page or article
Search Engine Optimisation25,000–60,000Per month
On-Page SEO15,000–35,000Per project
Local SEO15,000–35,000Per month
Ecommerce SEO30,000–75,000Per month
Conversion Rate Optimisation20,000–60,000Per project
Social Media Marketing25,000–55,000Per month
Google Ads & PPC15,000–35,000Per month
Search & Performance Max Ads20,000–45,000Per month
LinkedIn Advertising20,000–45,000Per month
Email Marketing & Automation15,000–35,000Per month
Shopping Ads20,000–45,000Per month
YouTube Advertising20,000–45,000Per month
Website Care7,500–20,000Per month
Plan beyond the first delivery

Keep your website
working after launch.

Keep the content current, stay on top of updates and know who to contact when you need a change. A care plan gives those jobs a regular place in the diary.

Explore website care

How a quote is put together

Page or design quantities, technical features, content readiness, revision rounds and your schedule all shape the work involved. Optional extras are discussed before they are added.

Read the project guide