Start with permission and relevance
We review how people join your list and what they expect from you. Segments and signup journeys help make messages appropriate to the relationship.
← All services19 / Email Marketing & Automation
Give customers a reason to come back.
The first purchase or enquiry should not be the last conversation. We create newsletters, welcome emails and follow-up sequences that keep your business useful and familiar. Relevant messages, sent to people who want to hear from you, with a clear reason to click.
Let’s discuss your projectTell us what you want to achieve. We’ll recommend the work and explain the cost.
Where we can help
Email Marketing & Automation
Businesses with permission-based subscribers, existing customers or a plan to build a list.
The work behind the result
What we deliver
- A campaign plan and audience segments
- Approved email copy, responsive templates and agreed automations
- Send checks and reporting on clicks, conversions and unsubscribes
Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.
How we approach the work01 02 03
Send something people are glad to receive.
Write for a useful moment
A welcome, a product launch or a reminder each needs a different message. We create the copy, templates and agreed sequences around those moments.
Check the send and learn from it
Review links, layout, audience and unsubscribe handling before sending. Clicks, tracked actions and unsubscribes help guide the next campaign.
Plan your investment
KSh 15,000–35,000
Indicative budget per month. Your written quote confirms the final scope, fees and any applicable taxes.
What this budget covers
Up to four campaigns to an existing permission-based list. Automation setup KSh 20,000–50,000 separately.
Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.
Get a quote for your project ↗Bring it together
Build on the work you’re doing.
Social Media Marketing
Give your business something worth saying.
Explore service ↗Google Ads & PPC
Reach the people already looking for you.
Explore service ↗Search & Performance Max Ads
Give every campaign a business reason to run.
Explore service ↗Before you chooseGood questions.
Good questions.
Straight answers.
Clear answers on budgets, timelines and what working together looks like.
Do I need an existing mailing list?
No. We can begin with signup forms and a welcome journey. We use permission-based contacts and include unsubscribe handling; email-platform charges are separate.
How do we get started?
Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.
Your next step
Start a Project What would you like to achieve?
Tell us about your customers, your mailing list and the messages you wish you had time to send.