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Give every campaign a business reason to run.

Search and Performance Max work best with a strong offer, useful creative and trustworthy conversion data. We build the campaign mix around your products or services, then review spend and results to decide where to improve, where to invest and what to stop.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / CAMPAIGN PLANNINGCampaign planningSearch & Performance MaxCreative · Audience · OfferMeasure & refineILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

Search & Performance Max Ads

Lead generation and ecommerce businesses ready to support campaigns with quality assets and reliable tracking.

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  • Search campaign planning
  • Performance Max asset groups
  • Audience signals & creative assets
  • Lead & purchase tracking
  • Campaign reviews & budget optimisation
The work behind the result

What we deliver

  • A campaign plan tied to agreed conversion goals
  • Search ads, asset groups and tracking configuration
  • Performance reviews with clear recommendations on spend and creative

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

Better inputs. More informed campaign decisions.

01

Check whether the campaign fits

We review the offer, budget, creative and conversion data before recommending Search, Performance Max or a combination. The campaign type should fit the business.

02

Prepare the assets and measurement

Organise headlines, images, video and audience signals around the offer. We check conversion goals so the campaign is optimising towards actions you value.

03

Review what deserves more investment

Look at available campaign results, budget use and creative performance. We explain the reporting limits as well as the opportunities for improvement.

Plan your investment

KSh 20,000–45,000

Indicative budget per month. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

Search and Performance Max management for one account. Setup and new creative production are separate.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

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Bring it together

Build on the work you’re doing.

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Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Should every business use Performance Max?

No. We assess your goals, tracking, creative assets and budget before recommending the campaign mix. Campaign availability and suitability are checked for your account.

How do we get started?

Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.

Your next step

What would you like to achieve?

Share your current campaigns, conversion goals and available creative assets, along with your planned media budget.

Start a Project