16 / Google Ads & PPC

Reach the people already looking for you.

Get your offer in front of people searching for a service like yours. We connect targeted Google Ads with a landing page that carries the conversation through to an enquiry or purchase. Campaign decisions follow your budget, tracked results and the quality of the response.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

Where we can help

Google Ads & PPC

Businesses with a clear offer, a suitable landing page and an agreed advertising budget.

Search & display campaigns
Keyword & negative-keyword research
Ad copy & creative testing
Remarketing
Budget management & conversion tracking

The work behind the result

What we deliver

Campaign structure, targeting and an agreed spending plan
Ad creation, tracking checks and launch setup
Ongoing optimisation and reporting on spend and tracked outcomes

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

The search, the ad and the page should agree.

Focus the offer and the audience

We choose the search themes, locations and campaign structure around your offer. Negative keywords help steer the budget away from irrelevant searches.

Give the click somewhere useful to go

The ad promises something the landing page needs to deliver. We review the message, contact route and conversion tracking before launching the campaign.

Manage with the results in view

Review search terms, spend and tracked conversions, alongside your feedback on lead quality. Adjustments follow what the campaign is actually producing.

Plan your investment