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Give your best pages a better chance in search.

Your services may be excellent, but your pages still need to explain them well. We sharpen titles, headings, copy and internal links so each page answers a specific customer need. The result is a website that is easier to understand, navigate and act on.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / ON-PAGE OPTIMISATIONOn-page optimisationSearch intentTitle · Headings · ContentConnected pagesILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

On-Page SEO

Sites with useful services or products that are poorly explained or hard to navigate.

  • Keyword mapping
  • Titles, descriptions & headings
  • Image optimisation & alt text
  • Internal links & URL planning
  • Content structure & readability
The work behind the result

What we deliver

  • A page-by-page keyword and intent map
  • Updated copy elements, metadata and internal links for agreed pages
  • A change record and checks for indexing and navigation

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

Give each page a specific job.

01

Match the page to the question

We map the agreed pages to the searches and questions they should answer. Overlapping or unclear pages get a more useful role in the website.

02

Make the answer easier to read

Titles, headings, copy and images work together to explain the offer. We improve the structure and wording while keeping the business facts accurate.

03

Connect the pages

Internal links help visitors find the next useful answer. We check navigation and indexing signals, record the changes and identify any deeper work the site needs.

Plan your investment

KSh 15,000–35,000

Indicative budget per project. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

Audit and optimisation of up to five existing pages; full rewrites quoted separately.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

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Bring it together

Build on the work you’re doing.

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Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Does this include rewriting every page?

Your quote identifies the pages and depth of editing. Full copywriting, new articles and technical development can be added where needed.

How do we get started?

Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.

Your next step

What would you like to achieve?

Share the pages you want to improve and the customer questions they should answer.

Start a Project