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Bring shoppers closer to the products they want.

Your catalogue holds more search opportunities than a handful of keywords. We work on the categories, product information and technical issues that shape how shoppers find your store. Priorities come from your products, buying intent and the pages with room to improve.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / PRODUCT DISCOVERYProduct discoverySearch-ready categoriesHelpful product detailsFind the right productILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

Ecommerce SEO

WooCommerce, Shopify and custom stores looking to improve organic product discovery.

  • Product & category keyword research
  • Catalogue content optimisation
  • Crawl, filter & duplicate-page reviews
  • Product structured data
  • Organic sales measurement
The work behind the result

What we deliver

  • A catalogue audit with prioritised categories and products
  • Agreed product, category and technical improvements
  • A report connecting organic visits with available purchase data

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

Make your catalogue easier to discover.

01

Choose the right product priorities

We review categories, products and search demand together. Your commercial priorities help decide which parts of the catalogue get attention first.

02

Improve product and category pages

Useful descriptions, clear structure and product data help shoppers understand what they are looking at. We also investigate duplicate pages, filters and other technical obstacles.

03

Connect visibility with store activity

Follow organic visits and available purchase data alongside the changes made. The next round of work builds on what the catalogue and results are telling us.

Plan your investment

KSh 30,000–75,000

Indicative budget per month. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

One store; priority categories, technical issues and a defined product-page allowance.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

Get a quote for your project ↗
Bring it together

Build on the work you’re doing.

Visit the Palena Journal ↗
Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Can you work on a large catalogue?

Yes. We agree priority categories, product volumes and reusable templates first, then plan the remaining work in manageable phases.

How do we get started?

Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.

Your next step

What would you like to achieve?

Send your store link, catalogue size and the product categories you want to focus on.

Start a Project