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Make your business unmistakably yours.

A strong identity helps people recognise you before they read a word. We design logos, colours and typography that reflect your business and work together across your website, social channels and print. You leave with an identity you can use, not just admire.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / BRAND IDENTITY SYSTEMBrand identity systemDistinct by designLogo · Colour · TypeRecognisable everywhereILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

Brand Identity

For new businesses finding their identity and established organisations ready for a more consistent look.

  • Logo design
  • Colour palette
  • Typography direction
  • Brand guidelines
The work behind the result

What we deliver

  • An agreed creative direction based on your audience
  • Primary logo and agreed variations
  • Colour and typography guidance
  • Final logo files for print and digital use

The number of initial concepts, revision rounds and brand applications is defined in your quotation.

How we approach the work

Design an identity you can live with every day.

01

Find what makes the business yours

We discuss your audience, position and the impression you want to make. Existing assets and where the identity will appear help shape the creative brief.

02

Explore and refine the direction

Review the concepts included in your proposal and see the thinking behind them. We refine the chosen direction against the brief and its intended uses.

03

Make consistency easier

Receive the agreed logo versions, colour and type guidance, and final files. You will know what to use online and what to send to a printer.

Plan your investment

KSh 25,000–65,000

Indicative budget per project. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

Two initial logo directions, two revision rounds, colour and typography guidance, and agreed final files.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

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Shaped around your project

More than a logo in a folder.

A useful identity needs to work in the places your customers actually see it — from a phone screen to a printed sign.

01

Build a new identity

We start with what your business stands for, who it serves and the impression it should make. That direction informs the logo, colours and typography.

02

Refine what already works

An established business may need clearer versions of its logo or better consistency across materials. We’ll discuss which familiar elements should stay.

03

Put it into everyday use

Agreed applications can include stationery or social profile assets. A concise guide explains colour choices, logo spacing and how to keep the identity consistent.

Before we begin

What to bring
to the conversation.

  • Your business name and a short description of what you do
  • The audience you want to reach
  • Existing brand files and any elements you want to retain
  • Examples of styles you like, with a note about why
Ready for the next step

A useful handover.

Final files are organised for the uses agreed in your brief, with clear naming and guidance on logo variations. We’ll explain which formats to share with a printer and which to use online.

Final deliverables and included support are written into your project scope before work starts.

Bring it together

Build on the work you’re doing.

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Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Can you work with my existing logo?

Yes. We can assess whether your current logo needs refinement or whether a stronger set of supporting brand elements will solve the problem.

Which files will I receive?

Your agreed handover can include scalable vector files and image formats for everyday use, with guidance on where each works best.

Your next step

What would you like to achieve?

Tell us about your business, your audience and the places you need the identity to work. Send any brand elements you want to keep.

Start a Project