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Sound like yourself. Give people a reason to buy.

You know your business. We help you put it into words your customers understand. From service pages to product descriptions and articles, the writing explains what makes you worth choosing, answers the questions that hold buyers back and makes the next action obvious.

Let’s discuss your project

Tell us what you want to achieve. We’ll recommend the work and explain the cost.

PALENA / CONTENT THAT CONNECTSContent that connectsA headline with purposeAnswers that build trustA clear next stepILLUSTRATIVE CONCEPT / DESIGNED AROUND YOUR BUSINESS
Where we can help

Website Content & Copywriting

Businesses launching a website, explaining complex services or improving existing content.

  • Website & landing page copy
  • Product & category descriptions
  • SEO articles & content planning
  • Technical writing, case studies & white papers
The work behind the result

What we deliver

  • A message direction and content outline shaped around your audience
  • Original drafts with search intent, useful headings and calls to action
  • Edited final copy following the agreed factual review and revisions

Your proposal confirms deliverables, review stages, timing and fees. Third-party subscriptions and media spend are separate. Hosting and domain registration are not sold by Palena Digital.

How we approach the work

Your expertise. In words your customers understand.

01

Find the message that matters

Use your brief and source material to understand the audience, their questions and the evidence behind your offer. Agree the voice and page outline before drafting.

02

Write for the decision

Explain the benefit, answer the likely objection and give each page a clear next step. Search terms support the message without making the copy awkward.

03

Refine and prepare to publish

Review your business facts, examples and claims together. Receive edited copy organised for the agreed pages or formats, with the included revision rounds completed.

Plan your investment

KSh 4,000–8,000

Indicative budget per page or article. Your written quote confirms the final scope, fees and any applicable taxes.

What this budget covers

One researched page or article up to 1,000 words, with two revision rounds.

Advertising spend, third-party subscriptions, hosting, domains and production costs are separate unless expressly included.

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Bring it together

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Before you choose

Good questions.
Straight answers.

Clear answers on budgets, timelines and what working together looks like.

Can you write from a conversation?

Yes. Your brief, source material and an interview can provide the starting point. You review business facts, claims and any specialist information before publication.

How do we get started?

Share your business, your current website or channels, and the result you want to improve. We recommend a focused scope and quote before work begins.

Your next step

What would you like to achieve?

Share the pages or content you need, your audience, any existing drafts and the questions customers ask most often.

Start a Project